Authors

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  Annie Verkade (150 posts)

  Annie Verkade is a writer at Next Level Smartshop with a background in philology. She writes about natural alternatives to pharmaceuticals, sleep support, and plant-based products. Her work also explores altered states of consciousness - both with and without psychedelics - as well as topics like astrology and lunar cycles, translating insights into clear, accessible content. She’s especially interested in how simple rituals and environment can shift how we feel (sometimes more than we expect). Outside of work, she enjoys photography, reading, bouldering, and travelling. Favourite products: Sagrada Madre incense, Mulungu, Sleep Tincture

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  Lex Johnson (96 posts)

  Lex Johnson is a self-taught herbalist, language freak, musician and one of the writers behind the Next Level blog. His curiosity runs wide — from the differences between Criollo and Trinitario cacao to the latest psilocybin research. That same curiosity shows in the range of his writing. Lex covers everything from ceremonial cacao and kanna to magic mushrooms, salvia divinorum, kambo, party pills, healing herbs and product deep dives. In addition to a journalism foundation certificate, he holds a Bachelor of Fine Arts.

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  Rey Koan (44 posts)

  Rey is the creative force behind our webshop, blending practical experience with a deep interest in natural products, ritual, and conscious living. His work is rooted in quality, authenticity, and respect for traditional knowledge. Through his writing, he aims to bridge traditional wisdom with modern, conscious use, helping customers make informed and meaningful choices. By maintaining close relationships with many of the producers behind the products, he creates a bridge between their world and Western society. He shares their knowledge, vision, and methods with care, honoring both traditional practices and their place in a modern context. His favourite products are rapé, kratom, and magic mushrooms.

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